Geotargeting
With geotargeting, you can target ads to visitors from a specific location.
Targeting by time
Traffic patterns to your website probably vary a lot depending on the hour of the day and day of the week. You can use delivery limitations to:
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Target an ad to appear on a specific day or days, for example for a special promotion.
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Target an ad to appear at particular hours in a day when your visitors are more likely to respond to an ad, for example to advertise a breakfast cereal early in the morning.
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Target an ad to appear on a specific day, or days of the week, for example to advertise an entertainment venue on the days of regular events.
Targeting by client
When a visitor requests an ad, information about the visitor’s client is passed with the request. You can use this information to:
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Target an ad to visitors in their own language, making it possible to serve different language versions of an ad for localised websites.
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Target an ad to a specific domain, for example you could have one ad for visitors from the New York Times and another ad for visitors from the Washington Post.
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Target an ad based on the IP address of the visitor. Blocks of IP addresses are assigned to ISPs and you can specify a range of IP addresses to target an ad to customers of a specific ISP.
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Target by user agent, for example to show different versions of an ad for different browsers or operating systems.
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